Genesis is taking luxury to the next level with its new flagship SUV. The GV90 is shaping up to be the brand’s most lavish vehicle yet, offering ultra-premium features like coach doors.
Genesis GV90 caught with coach doors in real life
After unveiling the Neolun Concept at the New York Auto Show last March, Genesis said it was a preview of its first full-size SUV.
The “ultra-luxe, state-of-the-art SUV,” as Genesis describes it, will be the brand’s largest and most luxurious vehicle yet, slotted above the GV80.
It wasn’t the stunning design or the over-the-top interior that caught most people’s attention, but the B-pillarless coach doors.
Although we were worried that some of the ultra-premium features, like the coach doors, wouldn’t make it to the production model, new spy photos reveal otherwise.
A GV90 prototype was spotted out in public with the coach doors wide open, giving us our closest look at the setup. The new spy photos, courtesy of SH Proshots (via TheKoreanCarBlog), show the hinged door system in action and offer a glimpse of the interior.
Earlier this year, Hyundai Motor filed several patent applications with the United States Patent and Trademark Office, detailing new door latching devices.
Two patents, titled “Cinching Device For Door Latches in Vehicle” and “Door Latch Device for Vehicles,” offer a better idea of how the Genesis GV90’s coach doors will work.
Genesis has previously said that B-pillarless coach doors are now a reality in production vehicles. It looks like the GV90 will be the first to debut it.
Yes, the Genesis GV90 will be available with coach doors, but it likely won’t be standard on all trims. It could be a premium feature reserved for higher-priced variants. The GV90 has been spotted out in public several times now with a traditional door design. We’ve also caught a glimpse of other premium features it will offer, like adaptive air suspension.
Genesis has yet to reveal prices or final specs. We could see the GV90 debut by the end of the year, with sales expected to start in mid-2026.
One thing is for sure: The Genesis GV90 won’t be cheap. It’s expected to start around $100,000, but higher trims could cost upwards of $120,000.
Earlier this week, a production version of the GV90 was caught for the first time driving in South Korea. It was still covered in camouflage, but from what’s shown, it looks nearly identical to the Neolun concept.
Reports suggest the flagship SUV could debut on Hyundai’s new eM platform. Hyundai claims the platform will deliver a 50% improvement in driving range per charge compared to its current EVs. It’s also expected to offer Level 3 autonomous driving and other advanced driver assist capabilities.
The flagship electric SUV will serve as a tech beacon, showcasing Hyundai’s latest tech and software. It’s expected to feature a massive 24″ curved infotainment as part of a digital cockpit design.
Genesis is also launching its first hybrid, the GV80, next year, and an extended-range electric vehicle (EREV) in late 2026 or early 2027. The luxury brand will also introduce a new off-road SUV as it expands into new segments.
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