Hyundai wants you to feel how smooth its EVs drive with a unique 24-hour ‘Rest Drive’

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Hyundai wants to give you the chance to see for yourself just how peaceful the ride is in its EVs. In the UK, Hyundai is offering a new 24-hour “Rest Drive” for the new Kona Electric, allowing you to experience it on your daily travels.

Hyundai UK launches 24-hour ‘Rest Drive’ to test EVs

If you haven’t driven an electric vehicle, it’s hard to describe how much more relaxing the drive is compared to a traditional gas-powered car.

Without a massive internal combustion engine (ICE) under the hood and drastically fewer moving parts, EVs are nearly silent to drive. This is why most places require them to have some sort of alert system when backing up now.

Hyundai sees it as an opportunity. After conducting a study, Hyundai Motor UK found that 73% of parents admit to taking their child for a ride in the car to help them fall asleep.

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Apparently, those laps around the neighborhood add up quickly. On average, it added up to nine hours a month behind the wheel. The biggest frustrations for parents trying to get their kids to sleep were sitting in traffic (42%), engine noise (41%), and stopping for gas (36%).

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Hyundai launches “Rest Drives,” a 24-hour test drive of the Kona Electric (Source: Hyundai UK)

On the other hand, parents said a smooth ride (65%) was the top factor that would help their child fall asleep more easily.

To allow parents in the UK to experience the peacefulness of EVs, Hyundai launched “Rest Drives.” The new program offers 24-hour test drives of the Hyundai Kona Electric.

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The Hyundai Kona Electric (Source: Hyundai UK)

The Kona EV offers a WLTP range of 319 miles, fast charging capabilities, and is equipped with Hyundai’s latest safety and connectivity tech.

Hyundai offers an electric vehicle for almost everyone, including the Inster, Kona Electric, IONIQ 5, IONIQ 6, and IONIQ 9. Next year, it will launch the IONIQ 3, the production version of the Concept THREE unveiled at IAA Mobility 2025 earlier this month.

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The interior of the Hyundai Kona Electric (Source: Hyundai UK)

Looking to try out the Kona Electric? Hyundai is offering the extended Rest Drive offer until October 31, 2025, at the following participating retailers. You can apply and find more information on Hyundai’s UK website.

  • Marshall – Gatwick
  • Berry – Chiswick
  • Vertu – Banbury
  • Evans Halshaw – Milton Keynes
  • Howards – Taunton
  • Paul Rigby – Stratford upon Avon
  • Wessex – Cardiff
  • Read – Burton
  • West Riding – Manchester
  • Drive Hyundai – York
  • Vertu – Edinburgh West
  • Vertu – Nottingham
  • Vertu – Bristol
  • Arnold Clark – Glasgow

At the end of the test, retailers will offer parents a “Rest Drives” baby box. The gift includes a soft Jellycat toy, cosy travel blanket, engaging baby book, and healthy snacks, which Hyundai said were carefully chosen to keep kids “calm, content, and rested on the road.”

Hyundai doesn’t offer this kind of program in the US. At least, not yet. But, if you want to get behind the wheel of the IONIQ 5, IONIQ 6, IONIQ 9, or Kona Electric, you can use our links below to find models near you.

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