Hyundai Motor Company has outlined its growth strategy, continuing the stronger hybrid focus announced a year ago under both the Hyundai and Genesis brands. By 2030, electrified vehicles are set to reach 3.3 million annual sales, including more than 18 hybrid models and what Hyundai calls a “comprehensive EV lineup.”
Concrete BEV targets are no longer specified. Previously, Hyundai had stated a goal of selling two million pure EVs annually by 2030 across 21 models. Beyond full hybrids, the company will also launch its first EREV models from 2027.
Regional EVs and hybrid expansion
Let’s first look at battery-electric vehicles. Hyundai plans to introduce several market-specific models. The Ioniq 3 will be positioned as a European mass-market model, while India will receive its first locally designed EV supported by a regional supply chain. In China, Hyundai will build the Elexio SUV and a new electric saloon. These will complement the existing Ioniq 5, Ioniq 6 and the upcoming Ioniq 9.
Hyundai plans to expand its hybrid portfolio to more than 18 models by 2030, with Genesis introducing hybrids from 2026.
From 2027, Hyundai will launch its first Extended Range EVs, designed to offer more than 600 miles (960 km) of driving range through high-performance batteries and integrated engine technology. The carmaker states that its approach is “achieving full EV power performance with less than half the battery capacity, improving accessibility while maintaining exceptional range and performance, and eliminating range anxiety.”
The N performance line-up will also expand to more than seven models by 2030, targeting over 100,000 annual sales.
Production expansion with software-defined factories
The Hyundai Motor Group Metaplant America (HMGMA) in Georgia, which just officially opened in March, will increase its capacity to 500,000 units by 2028, supported by a USD 2.7 billion investment and the creation of 3,000 new jobs. The company intends to produce over 80 per cent of vehicles sold in the US domestically by 2030, with local sourcing content rising to 80 per cent.
Globally, Hyundai aims to add 1.2 million units of capacity by 2030. This includes 250,000 units from its Pune hub in India, 200,000 from the new EV plant in Ulsan, and 250,000 units from CKD facilities in Saudi Arabia, Vietnam and North Africa. The Saudi Arabia plant, due to open in 2026, will feature advanced robotics and a capacity of 50,000 units.
Hyundai is rolling out software-defined factory concepts worldwide. Predictive maintenance, digital simulation and robotics integration – including technologies from Boston Dynamics – will be applied at Ulsan and HMGMA, supporting production flexibility.
Batteries, SDVs and Genesis growth
Battery development remains central to Hyundai’s strategy. By 2027, the company targets 30 per cent cost reductions, 15 per cent higher energy density and 15 per cent shorter charging times. A cloud-based battery management system will be introduced from 2026, providing “faster and more precise diagnostics” across diverse vehicle environments. Hyundai is also working on next-generation fuel cell systems, focused on commercial vehicles.
In software, Hyundai is pushing ahead with its software-defined vehicle (SDV) platform based on the CODA architecture, which separates software from hardware.
Luxury brand Genesis aims for 350,000 annual sales by 2030. The portfolio will include hybrid, BEV and EREV powertrains, supported by flagship SUV launches and expansion into up to 20 European markets.
“We’re not just adapting to change – we’re leading it,” said José Muñoz, President and CEO of Hyundai Motor Company. “Through our commitment to electrification, our investment in software-defined vehicles, and our focus on manufacturing excellence, we’re building the mobility company of the future.”
hyundai.news
